When the fashion crowd throws out terminology using the word ‘iconic’, without doubt, it absolutely describes something with seriously enduring credentials. And the terminology for a garment, a style, a silhouette or a person is not loosely given such a status and does not rattle off the lips of the fashion cognoscenti without deserved merit.
So the spotlight falls on a particular garment that first hit the MaxMara runway in Milan in 2013 for the Fall Winter season.
The Teddy Bear coat, now affectionally known as just The Teddy (such is it’s iconic status) is one of those garments that will certainly have a place in fashion history.
First shown in a true teddy bear color of a rich beige, it sauntered down the runway – all encompassing, big, powerful, glamorously oversized and eclipsing the model who wore it.
No, it was not actually too big for her, with its luxuriant over huge lapels and dropped shoulders. That was the point – it was MEANT to look so overwhelming and that is precisely where it’s appeal began.
The code word screamed luxury. Cashmere, alpalcaa to the Max …in Teddy Bear form. And layered on the runway with impossibly lust-worthy Italian underpinning creations who wouldn’t want it?
This impact on the House that delivered this beauty has been met with literally legions of copycat versions – and at every price, from fast fashion to competitive designer runways
But none hold a candle to the original , the exact version, by luxury Italian label MaxMara, who launched the design and let’s face it….know a thing or two about designing the most beautiful coats in the world . It’s in their DNA.
This year The Teddy can be found at MaxMara in almost every rich color you could possibly want to envelop yourself in and to revel in the ultimate in winter weather fashion chic. This coat has earned its worth, and has been an extremely successful sales magnet for the house, despite its luxury level price tag.
Even grown up fashionistas still need the comfort of their Teddy it seems.